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Keywords: Micro and small enterprises
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 788–807.
Published: 19 May 2026
...David Barros-Arrieta; Steven W. Rayburn; Mario Giraldo Purpose This study aims to examine the value facilitation practices of tourism-based micro and small enterprises (MSEs), using practice theory as its theoretical framework. Design/methodology/approach A multiple case study approach...
