...Jaylan Azer; Matthew Alexander Purpose This study aims to show the impact of direct and indirect customers’ negatively valenced influencing behavior (NVIB) on other actors in online social networks. Design/methodology/approach Four experiments were conducted in an online review setting...

... on new theoretical developments, literature and personal reflection. Relationships, networks and interaction constitute the core of marketing. Future focus on theory generation and complexity through case study research and not on fragmented quantitative surveys and hypotheses testing. When...

... to understand the service quality in a specific service encounter. The incorporation of a third actor may improve the understanding of service quality in dyadic service encounters. Therefore, a method is applied to analyze the dynamics of service quality in triadic business networks. © MCB UP Limited 2002...