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Keywords: Neuroscience
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Journal Articles
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (9): 1117–1131.
Published: 04 November 2024
...-tracking Visual attention Physiological signals Neuroscience Multimodal behavioral research Service experience Traditional customer experience research relies on post hoc recall and subjective, nonbehavioral attention measures, which create biases (Biel, 1993). To elicit more accurate information...
Journal Articles
Neurophysiological responses to robot–human interactions in retail stores
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (3): 261–275.
Published: 17 March 2022
... the conditions under which service robots can be successfully implemented in retail stores in accordance with the type of task performed and the degree of immersion generated in customers. Service robots Social presence Service encounter Service script Personal selling process Neuroscience Immersion...
Journal Articles
Researcher or respondent: a personal commentary on ageing and the servicescape
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (1): 7–13.
Published: 02 February 2021
... 18 08 2020 19 08 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Neuroscience Service design Customer experience Servicescape Behavioural insight Demographic trends Aging I am lucky enough to be a researcher of “Ageing...
