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Keywords: Nigeria
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Journal Articles
Exploring interactions between commuters with disabilities and transport service providers
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (6): 762–787.
Published: 29 May 2023
... of developing a transformative service for consumers experiencing vulnerabilities. Vulnerability Service environment Well-being Transportation Transformative transport service Nigeria Emmanuel Mogaji can be contacted at: e.mogaji@keele.ac.uk 27 04 2022 12 10 2022 10 04...
Journal Articles
Transforming human trafficking rescue services in Nigeria: towards context-specific intersectionality and trauma-informed perspectives
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (7): 878–890.
Published: 29 September 2021
... Modern slavery Intersectionality Class Gender Culture Trauma Nigeria Africa Transformative […] the integration of consumer and service research that centers on creating uplifting changes and improvements in the well-being of individuals (consumers and employees), families, social networks...
Journal Articles
Understanding customer-perceived quality in informal stores
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (2): 133–147.
Published: 08 April 2019
...Christian Nedu Osakwe Purpose Although customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance societies like Nigeria. More specifically, this study aims...
