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Keywords: Nigeria
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Journal Articles
Journal of Services Marketing (2023) 37 (6): 762–787.
Published: 29 May 2023
... of developing a transformative service for consumers experiencing vulnerabilities. Vulnerability Service environment Well-being Transportation Transformative transport service Nigeria Emmanuel Mogaji can be contacted at: e.mogaji@keele.ac.uk 27 04 2022 12 10 2022 10 04...
Journal Articles
Journal Articles
Journal of Services Marketing (2019) 33 (2): 133–147.
Published: 08 April 2019
...Christian Nedu Osakwe Purpose Although customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance societies like Nigeria. More specifically, this study aims...

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