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Journal Articles
Journal of Services Marketing (2004) 18 (7): 524–533.
Published: 01 December 2004
... as the numbers of older people increases, it is critical that public policy makers and administrators understand what constitutes quality of care within the context of long‐term care facilities (nursing homes). Interest in both the quality measurement issue and long‐term care shaped the present study, which...
Journal Articles
Journal of Services Marketing (2001) 15 (6): 454–479.
Published: 01 November 2001
... is currently quite high and is increasing. Two agencies have conducted major studies of nursing home use in the USA – the US Department of Health and Human Services (1973‐1974, 1977, 1985, 1995) and the Agency for Health Care Research and Quality (AHRQ, 1987 and 1996). The major difference...

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