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Keywords: Perceived brand quality
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (3): 181–194.
Published: 06 May 2014
...Matthew Tingchi Liu; Ipkin Anthony Wong; Guicheng Shi; Rongwei Chu; James L. Brock Purpose – This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference...
