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Keywords: Physiological signals
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Journal Articles
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (9): 1117–1131.
Published: 04 November 2024
...-tracking Visual attention Physiological signals Neuroscience Multimodal behavioral research Service experience Traditional customer experience research relies on post hoc recall and subjective, nonbehavioral attention measures, which create biases (Biel, 1993). To elicit more accurate information...
