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Keywords: Portals
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Journal Articles
Assessing service quality on the Web: evidence from business‐to‐consumer portals
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (5): 529–548.
Published: 01 September 2003
...Spiros Gounaris; Sergios Dimitriadis The article explores the quality dimensions that the visitors of national and foreign business‐to‐consumer portals use to assess the performance of their service offering. Based on the SERVQUAL model and previous research on Web site evaluation and quality...
