... to perform some aspects of their own service (MacStravic, 1994). Customer satisfaction Professional service firms Clients Interaction Service quality research The importance of functional quality has been highlighted in a number of studies, in fact, these executional aspects underlie...

... national milieu with well‐established norms, rules, and representations to another national milieu with similarly well‐developed norms, rules, and representations, yet that there also exist global milieux. Managerial implications concerning professional service firms’ preparation for entering a foreign...

... Practitioners consider themselves to be professionals and develop similar types of service practices”. © MCB UP Limited 2000 Professional service firms Professionalism Consumer attitudes Surveys US economy The functionalist view considers that professional rewards such as high...

... Professional service firms Relationship marketing Service quality Services marketing For many services, the essence of marketing is, or ought to be, the development of long‐term, value‐laden relationships with customers (Berry, 1983; Bejou and Palmer, 1998; Christopher et al., 1991...

... exporting, recognizing foreign opportunities and fostering management commitment to exporting are found to be the most important determinants of exporting behavior for professional services firms. 1. H4a:Service firms perceiving high competitive intensity in domestic markets will be more...

... for details.) © MCB UP Limited 1998 Market segmentation Marketing management Perceptions Professional service firms Purchasing Risk The market for business‐to‐business professional services is large and expanding; a review of management consulting in Britain (Schlegelmilch et al...

... making Professional service firms All participants were told in the task instructions to assume that they had no prior experience with any of the service providers. In addition, they were told that the hours of operation and range of services offered by each provider met their present needs...

... goods. © MCB UP Limited 1994 Advertising effectiveness Consumer attitudes Product information Professional service firms Yellow Pages USA Many service professionals subcontract the responsibility for developing the design, content, and size of their Yellow Pages...

... in professional service encounters. © MCB UP Limited 1991 Interaction Outcomes Professional service firms EMOTIONAL RESPONSES TO A PROFESSIONAL SERVICE ENCOUNTER Madeline Johnson George M. Zinkhan The interaction between customer and provider in a professional service encounter affects...

... of various consumers′ demographic characteristics on service quality expectations. Concludes with a discussion of research and managerial implications. © MCB UP Limited 1989 Consumer attitudes Demographics Professional service firms Market segmentation Services marketing Service quality...

... related to marketing referrals. Concludes that further investigations of the model are needed in other service markets. © MCB UP Limited 1989 Information Professions Professional service firms Service Specialists PROFESSIONAL SERVICES REFERRALS: A MODEL OF INFORMATION ACQUISITION Richard...

... confirmed the importance of personal sources of information in the search process and showed that most residents were happy with their choices. © MCB UP Limited 1989 Consumer behaviour Information Professional service firms Questionnaires PREPURCHASE INFORMATION-SEEKING FOR PROFESSIONAL...