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Keywords: Senior citizens
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (2): 175–194.
Published: 25 October 2017
...Kanika Meshram; Aron O’Cass Purpose The purpose of this paper is to offer a framework of third-place value offering that explains how specific consumer groups’, senior citizens, customer-to-customer engagement in third places can develop their value experiences. Design/methodology/approach...
