... little and fragmented consideration in a service quality literature. The paper fills this gap. It is one of the first attempts to analyze signage management in a service quality perspective. Signs Servicescape Wayfinding User service quality Digital signage Attractive quality Customer...

... Advertising Signs Services marketing Attracting and sustaining fan interest Clearly, it would make most sense for organizations to advertise within a particular venue if the products sold are targeted to consumers who fit the profile of the spectators and participants of a sport (cf. Burnett...

... its industry. A “temporal pattern‐recognition deficiency” also seems to exist which tends to inhibit managers in finding patterns of behavior over time. Competitive advantage Marketing Marketing communications Service industries Signs Simulation Strategic planning The phenomenon...