...Rodoula H. Tsiotsou Purpose – Given its importance in the brand management of sport teams, the present research initiative primarily concerns the investigation of the formation process of sport team loyalty. By integrating a hierarchy of effects model into a relational perspective, the study aims...

...Rodoula Tsiotsou Purpose The purpose of the study is to develop a reliable measure of sport team personality that incorporates the relevant dimensions/traits consumers attribute to their sport teams. Design/methodology/approach Initially, content analysis of sport teams' web sites...

... they won or lost money and place less emphasis on the servicescape or the quality of the casino staff. Mortgage loan customers may evaluate their experience more on whether the loan was approved rather than on how they were treated by the loan officer. Likewise, sports fans may evaluate their experience...

...L.W. Turley; J. Richard Shannon Explores the effects of advertising in a sports arena on message recall, purchase intentions, and actual purchase behavior. The findings from this study suggest that consumers can recall at least some of the ads they are exposed to in these captive situations...