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Keywords: Strength-based approach
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 695–709.
Published: 19 May 2025
... to transformative service research by advancing the strength-based approach to addressing vulnerabilities and highlights how community-based care practices generate transformational mechanisms that complement organizational efforts, enhance service inclusion and promote culturally grounded well-being within...
