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Keywords: Tourist destination
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Journal Articles
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Open Access
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (10): 1–16.
Published: 30 January 2024
...Diego Monferrer Tirado; Miguel Angel Moliner Tena; Marta Estrada Purpose This study aims to examine the co-creation of customer experiences at different levels in service ecosystems, analyzing the case of a tourist destination. Design/methodology/approach A questionnaire was designed based...
