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Keywords: Transformative service initiatives
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Journal Articles
Community care as a strength-based strategy to mitigate vulnerabilities: an empirical study in Latin America and the Caribbean
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 695–709.
Published: 19 May 2025
... transformative service initiatives. Practical implications This research discusses how integrating community-based systems into contemporary service frameworks enhances the effectiveness of transformative service initiatives, acknowledges community knowledge and promotes sustainable, empowering and community...
Journal Articles
The role of market-based transformative service initiatives in service inclusion of refugees
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (7): 836–850.
Published: 31 January 2023
... to empirically investigate the role of market-based transformative service initiatives (TSIs) during the refugee crisis and shed light on how such TSIs increase inclusion of refugees in service systems by using market forces while creating broader benefits for service organizations themselves. This paper...
