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Keywords: Transformative service initiatives (TSIs)
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Journal Articles
A dignity-vulnerability approach framework to maximize well-being outcomes by transformative service initiatives (TSIs)
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1151–1166.
Published: 18 September 2023
... and vulnerability approach) to develop a theoretical framework. This framework can be used to increase the effectiveness of well-being outcomes created by transformative service initiatives (TSIs) and minimize their negative unintentional consequences. Design/methodology/approach Drawing on social marketing...
