About Journal of Social Marketing

Aims and scope

A marketing philosophy centres on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.

This journal publishes research across a wide array of health, environment and social issues in any of the following areas:

• Conceptual social marketing studies
• Social marketing theory development
• Literature reviews examining the social marketing evidence base
• Evaluation of social marketing programs/interventions
• Formative research and consumer/market insight studies
• Segmentation studies
• Studies evaluating and/or experimenting with any aspect of the social marketing mix
• Behaviour change studies
• Downstream/midstream/upstream social marketing programs/interventions

Please note the agreed definition that: 'Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good' (endorsed by the Boards of Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), and International Social Marketing Association (iSMA)). While social marketers may use social media, this journal does not focus on research that is solely about social media use.