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Journal Articles

Social enterprise dualities: implications for social marketing

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Alex Mitchell, Judith Madill, Samia Chreim
Journal: Journal of Social Marketing
Journal of Social Marketing (2016) 6 (2): 169–192.
https://doi.org/10.1108/JSOCM-06-2015-0043
Published: 11 April 2016
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Journal Articles

Marketing and social enterprises: implications for social marketing

Available to Purchase
Alex Mitchell, Judith Madill, Samia Chreim
Journal: Journal of Social Marketing
Journal of Social Marketing (2015) 5 (4): 285–306.
https://doi.org/10.1108/JSOCM-09-2014-0068
Published: 12 October 2015
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