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Journal Articles

Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering

Open Access
Michael Polonsky, Leila Khoshghadam, Chris Dubelaar, King King Li
Journal: Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 263–288.
https://doi.org/10.1108/JSOCM-05-2024-0117
Published: 07 May 2025
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Journal Articles

Approaching the wicked problem of obesity: an introduction to the food system compass

Available to Purchase
Joy Parkinson, Chris Dubelaar, Julia Carins, Stephen Holden, Fiona Newton, Melanie Pescud
Journal: Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 387–404.
https://doi.org/10.1108/JSOCM-03-2017-0021
Published: 05 October 2017
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