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Christopher Magee
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Journal Articles

Look before you LIEEP: Practicalities of using ecological systems social marketing to improve thermal comfort

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Ross Gordon, Katherine Butler, Paul Cooper, Gordon Waitt, Christopher Magee
Journal: Journal of Social Marketing
Journal of Social Marketing (2018) 8 (1): 99–119.
https://doi.org/10.1108/JSOCM-04-2016-0017
Published: 27 November 2017
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Journal Articles

A conceptual framework of cool for social marketing

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Khondker Galib B. Mohiuddin, Ross Gordon, Christopher Magee, Jeong Kyu Lee
Journal: Journal of Social Marketing
Journal of Social Marketing (2016) 6 (2): 121–143.
https://doi.org/10.1108/JSOCM-07-2015-0046
Published: 11 April 2016
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