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Examining 50 years of social marketing through a bibliometric and science mapping analysis

Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil

Journal of Social Marketing (2022) 12 (3): 296–314.

https://doi.org/10.1108/JSOCM-06-2021-0145

Published: 10 February 2022

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Journal Articles

The taboo question: Condom retailing in Vietnam and social marketing implications

Dang Hong Hai Nguyen, Lukas Parker, Linda Brennan, Alice Clements

Journal of Social Marketing (2014) 4 (2): 133–154.

https://doi.org/10.1108/JSOCM-08-2013-0053

Published: 01 July 2014

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Journal Articles

Best practices in social marketing among Aboriginal people

Judith Madill, Libbie Wallace, Karine Goneau-Lessard, Robb Stuart MacDonald, Celine Dion

Journal of Social Marketing (2014) 4 (2): 155–175.

https://doi.org/10.1108/JSOCM-08-2013-0056

Published: 01 July 2014

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Journal Articles

Identifying upstream factors using the community readiness model: The case of reducing alcohol use among college students

Kathleen J. Kelly, Linda Stanley

Journal of Social Marketing (2014) 4 (2): 176–191.

https://doi.org/10.1108/JSOCM-08-2013-0055

Published: 01 July 2014

View article titled, Identifying upstream factors using the community readiness model: The case of reducing alcohol use among college students

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Journal Articles

Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s “All at Once” campaign

Jennifer Lynes, Stephanie Whitney, Dan Murray

Journal of Social Marketing (2014) 4 (2): 111–132.

https://doi.org/10.1108/JSOCM-08-2013-0060

Published: 01 July 2014

View article titled, Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s “All at Once” campaign

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Journal Articles

Cultural capital and strategic social marketing orientations

Tanja Kamin, Thomas Anker

Journal of Social Marketing (2014) 4 (2): 94–110.

https://doi.org/10.1108/JSOCM-08-2013-0057

Published: 01 July 2014

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Examining 50 years of social marketing through a bibliometric and science mapping analysis

The taboo question: Condom retailing in Vietnam and social marketing implications

Best practices in social marketing among Aboriginal people

Identifying upstream factors using the community readiness model: The case of reducing alcohol use among college students

Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s “All at Once” campaign

Cultural capital and strategic social marketing orientations

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