Page 1 | Search Results | Journal of Social Marketing | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication

George Anghelcev, Mun-Young Chung, Sela Sar, Brittany R.L. Duff

Journal of Social Marketing (2015) 5 (1): 56–82.

https://doi.org/10.1108/JSOCM-12-2012-0048

Published: 05 January 2015

View article titled, A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication

Add to Citation Manager for A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication

Journal Articles

In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle

George Anghelcev, Sela Sar

Journal of Social Marketing (2014) 4 (1): 38–57.

https://doi.org/10.1108/JSOCM-04-2013-0025

Published: 28 January 2014

View article titled, In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle

Add to Citation Manager for In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle

Journal Articles

Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing

Sela Sar, George Anghelcev

Journal of Social Marketing (2013) 3 (1): 78–101.

https://doi.org/10.1108/20426761311297243

Published: 08 February 2013

View article titled, Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing

Add to Citation Manager for Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing