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Journal Articles
Examining the ParticipACTION brand using the brand equity pyramid
Available to PurchaseAlexander Lithopoulos, Peter A. Dacin, Tanya R. Berry, Guy Faulkner, Norm O’Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay, Leigh M. Vanderloo, Amy E. Latimer-Cheung
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (4): 378–396.
Published: 24 October 2018
