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Advertising to reduce meat consumption: positive framing versus negative framing effects on attention

Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond, David Rosenstein

Journal of Social Marketing (2023) 13 (4): 609–630.

https://doi.org/10.1108/JSOCM-03-2023-0062

Published: 13 September 2023

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