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Romain Guignard
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Journal Articles
From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign
Available to PurchaseAuriane Djian, Romain Guignard, Karine Gallopel-Morvan, Olivier Smadja, Jennifer Davies, Aurélie Blanc, Anna Mercier, Matthew Walmsley, Viêt Nguyen-Thanh
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 345–356.
Published: 16 August 2019
