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Journal Articles

Whanau first: a culturally responsive evaluation of the F.A.S.T. stroke campaign in Aotearoa New Zealand

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Brooke Hayward, Tim Antric, Patricia Vermillion Peirce, Te Awanui Reeder
Journal: Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 210–229.
https://doi.org/10.1108/JSOCM-05-2025-0145
Published: 22 December 2025
View article titled, Whanau first: a culturally responsive evaluation of the F.A.S.T. stroke campaign in Aotearoa New Zealand
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Journal Articles

Tiriti-dynamic social marketing: a framework for transformative practice in Aotearoa New Zealand

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Tim Antric, Te Awanui Reeder
Journal: Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 173–190.
https://doi.org/10.1108/JSOCM-04-2025-0118
Published: 28 October 2025
View article titled, Tiriti-dynamic social marketing: a framework for transformative practice in Aotearoa New Zealand
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