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Journal Articles

Value co-creation in social marketing: functional or fanciful?

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Christine Domegan, Katie Collins, Martine Stead, Patricia McHugh, Tim Hughes
Journal: Journal of Social Marketing
Journal of Social Marketing (2013) 3 (3): 239–256.
https://doi.org/10.1108/JSOCM-03-2013-0020
Published: 07 October 2013
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