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Journal Articles

When individual action requires collective approval: a roadmap for solar power adoption by strata property owners

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Ben Charters, Troy Heffernan, Matthew Daly
Journal: Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 100–120.
https://doi.org/10.1108/JSOCM-04-2022-0076
Published: 09 November 2022
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Journal Articles

Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing

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Michael Mehmet, Troy Heffernan, Jennifer Algie, Behnam Forouhandeh
Journal: Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 575–596.
https://doi.org/10.1108/JSOCM-03-2021-0067
Published: 02 October 2021
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