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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (1): 28–40.
Published: 08 February 2013
...Simone Pettigrew; Melanie Pescud; Wade Jarvis; Dave Webb Purpose The purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking. Design/methodology/approach Teens' discussions on internet websites were accessed to examine...
