... in practice, to inform social marketing activity in the upstream and downstream environment. © Emerald Group Publishing Limited 2012 Alcoholic drinks Developing countries Critical social‐marketing Regulation United Kingdom India Malawi Malaysia Nigeria Philippines Sri Lanka Thailand...

... advertising awareness of the youth. © Emerald Group Publishing Limited 2011 Spain Alcoholic drinks Youth Consumer behaviour Alcohol consumption Socialization theory Socialization agents Determining the factors that influence consumers, their attitudes, consumption and buying...

... community of tomorrow and need to retain an objective and critical perspective on tobacco control. Social marketing Tobacco Corporate social responsibility Alcoholic drinks Advertising Public health Social marketing campaigns sponsored by commercial operators, sometimes referred...

...). © Emerald Group Publishing Limited 2011 Social marketing Public policy Alcoholic drinks Tobacco Regulation Public health However, despite the judiciary's acceptance of this argument, individual responsibility arguments have received increasing critical scrutiny from public health...