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Keywords: Argument type
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Journal Articles
The credibility of refutation in two-sided anti-drug messages
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 241–257.
Published: 13 July 2015
...Erlinde Cornelis; Verolien Cauberghe; Patrick De Pelsmacker Purpose – This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue ambivalence and argument type. Design/methodology...
