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Keywords: Attitude change
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 22–31.
Published: 20 November 2025
... communication Attitude change Behavioral intentions Smoking remains a major global public health challenge, contributing significantly to morbidity and mortality from lung cancer, cardiovascular disease and chronic respiratory illness (World Health Organization, 2021). In India, tobacco use continues...
