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1-3 of 3
Keywords: Audience segmentation
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Journal Articles
Michael Mehmet, Jennifer Algie, Larelle Bossi, Hugh Breakey, Michelle Voyer, Freya Croft, Charles Sampford
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–34.
Published: 01 October 2026
... Personas Offshore wind Community engagement Audience segmentation Australia’s offshore wind debate offers a revealing case study in the limits of conventional policy communication (Downie, 2026). As the federal government declared six priority offshore wind zones under the Offshore Electricity...
Journal Articles
Cássia Rita Pereira da Veiga, Narayane Aparecida Ramos da Silva, Ana Paula Drummond-Lage, Wanessa Debôrtoli de Miranda, Zhaohui Su, Claudimar Pereira da Veiga
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 101–127.
Published: 16 December 2025
... can play a decisive role (Carins and Rundle-Thiele, 2014 ; Flaherty and Domegan, 2023 ; Bastos et al., 2022). Behavioral interventions Audience segmentation Social change strategies Campaign effectiveness Policy influence Conselho Nacional de Desenvolvimento Científico e...
Includes: Supplementary data
Journal Articles
A new approach to audience segmentation for vaccination messaging: applying the anger activism model
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 424–452.
Published: 03 August 2021
...Youjin Jang; Monique Mitchell Turner; Ruth Jinhee Heo; Rachel Barry Purpose This study aims to use the anger activism model as an audience segmentation tool in the context of the anti-vaccination movement. Design/methodology/approach A cross-sectional survey was conducted with a national...
