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Keywords: Austria
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (3): 187–206.
Published: 05 October 2012
... globally. The purpose of this paper is to understand the level of knowledge and adoption of social marketing among alcohol misuse prevention campaign planners, to understand current practices in campaigns, and to examine the use adoption of social marketing in such campaigns in Austria, Germany...
