... and public health practitioners seeking to optimize the design and delivery of persuasive health messages in India and comparable LMIC settings. However, this study focuses on behavioral intention rather than actual cessation behavior. While intention is a strong predictor of action, it does not guarantee...

...Sonal Arora; Mahim Sagar Purpose This study aims to present a novel framework of “communication-led behavioral intention” in an effort to aid in the process of planning and coordinating social marketing campaigns on difficult subjects that go against social conventions, including the proper...