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Keywords: Behavioral intentions
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 22–31.
Published: 20 November 2025
...Asrar Ahmad Teeli Purpose This study aims to evaluate the effectiveness of gain-framed multimodal antismoking messages among postgraduate students, an underresearched yet vulnerable group. It explores how such messages influence smoking-related attitudes and behavioral intentions, and whether...
