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Keywords: Behavioral outcomes
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 4–25.
Published: 31 October 2023
.... Success in downstream social marketing is associated with achieving behavioral outcomes defined at the early stages of the intervention after conducting formative research (Lavack et al., 2007 ; John et al., 2019). The broader definition of success (adapted from public health...
