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Keywords: Behavioural determinants
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 473–489.
Published: 31 May 2023
... have been shown to correlate with certain behaviours; therefore, an understanding of values is relevant in explaining consumption behaviour with respect to membership (Gruen, 1994). Social marketing Participation Membership Sports clubs Behavioural determinants Globally, physical...
