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Keywords: Behavioural ecological systems
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (1): 95–113.
Published: 20 November 2023
... Publishing Limited Licensed re-use rights only Online games Esports Diet Nutrition Gaming Sponsorship Young adults Behavioural ecological systems Food industry Health Playing online games has become a regular past-time and a popular media channel for many emerging adults (EAs...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 219–239.
Published: 11 July 2016
...Linda Brennan; Josephine Previte; Marie-Louise Fry Purpose Addressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to enhance understanding of social markets. Design/methodology...
