Keywords: Behavioural economics
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Journal Articles
Journal of Social Marketing (2017) 7 (4): 355–365.
Published: 05 October 2017
..., the starting point for the application of behavioural sciences to policy was, for the most part, behavioural economics. The recognition that humans do not behave as neoclassical economics assumes is perhaps the single most important premise in the application of behavioural sciences to policy. Many...

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