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Keywords: Behavioural sciences
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 355–365.
Published: 05 October 2017
...François J. Dessart; René van Bavel Purpose This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential...
