... in addressing the problem; the stage of readiness can be accurately assessed; and appropriate actions to increase a community’s readiness level depend on the community’s readiness stage. Social marketing Alcohol Binge drinking Community readiness Upstream factors Upstream social marketing...

...Simone Pettigrew; Melanie Pescud; Wade Jarvis; Dave Webb Purpose The purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking. Design/methodology/approach Teens' discussions on internet websites were accessed to examine...