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Keywords: Branding
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 554–571.
Published: 21 July 2023
...Alan Tapp; George Marian Ursachi; Dan Campsall Purpose Critical social marketing can play a vital role in countering the consequences of behaviours toxified by commercial marketing. This paper aims to hypothesise that auto sector brand activities may be associated with riskier driving. Design...
