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Keywords: Bundling
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (1): 2–20.
Published: 05 January 2015
...Jon Poehlman; Jennifer D Uhrig; Allison Friedman; Monica Scales; Ann Forsythe; Susan J Robinson Purpose – This study aims to explore peoples cognitive perceptions of HIV and other sexually transmitted diseases (STDs) to inform decisions on message development with regard to message bundling...
