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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 357–397.
Published: 16 August 2019
...Magdalena Cismaru; Amanda Wuth Purpose This paper aims to provide an example of how to review information and social-marketing initiatives using financial well-being as a case point. Design/methodology/approach Literature review and content analysis is used. The audience, channel, message...
