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Keywords: Citizensourcing
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Journal Articles
Operationalizing social media in upstream social marketing: A case of shark policy in New South Wales
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (3): 288–308.
Published: 13 June 2019
...Mehmet (Michael) Ibrahim Mehmet; Peter Simmons Purpose The purpose of this paper is to demonstrate how upstream social marketing may benefit from social media citizensourcing and improve understanding of community preferences and attitudes to policy. Using the case of shark management in New South...
