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Keywords: Co-occurrence
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 523–548.
Published: 19 August 2021
... shows the results, whilst Section 5 develops the graphs based on bibliographic coupling, co-citation and co-occurrence of keywords. Section 6 discusses and concludes the finding. Bibliometrics is a library and information sciences field that deals with the quantitative evaluation...
