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Keywords: Collaborations
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 159–181.
Published: 08 March 2018
...-cultural collaborations when collectively running social marketing programmes. Rowan Bedggood can be contacted at: rbedggood@swin.edu.au 02 03 2016 06 12 2016 08 06 2017 07 12 2017 08 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (3): 239–256.
Published: 07 October 2013
... lessons from social marketing practice with the value co-creation discourse from commercial marketing. Drawing upon two projects that have applied principles of collaboration and co-design, the paper provides a critical perspective on the adoption of value co-creation in social marketing. Findings...
