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Keywords: Collective intelligence
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (2): 163–186.
Published: 25 April 2024
... is achieved by an exploration of a collective intelligence-participatory design (CIPD) project to engage industry participants in understanding and responding to consumers’ perceptions of the role of packaging in reducing food waste. Design/methodology/approach Using the UK Design Council’s double diamond...
