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Keywords: Commercial application
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 226–240.
Published: 13 July 2015
... marketing context, while correspondingly highlighting how IMC needs to evolve to grow beyond purely commercial application. How social marketers see the role of IMC in health-related, social marketing. Whether the current IMC model needs to be adapted for use in social marketing. In the first...
